GEICO poses as indie; Shark Week takes bait
GEICO is apparently under the impression that being “indie” is “so easy a caveman could do it.” The uber-annoying insurance giant is sponsoring “GEICO Presents Indie across America,” which features “today’s hottest emerging bands.”
Washington D.C. band Shark Week took the bait and will be playing under GEICO’s reptilian banner at 8×10 on Thursday, July 18.
The thing is, these concerts are just another salvo in GEICO’s aggressive advertising campaigns. And if there is such thing as “selling out” anymore, teaming up with GEICO is it, and it should kill all of Shark Week’s credibility.
I don’t know about how things work in Washington, but here in Baltimore (where, for the sake of full disclosure, I should mention I have a band that also has “Shark” in the name), “indie” means supporting and being supported by the community–not insurance companies. But, hey, Shark Week’s press materials talk more about their singer hanging from the ceiling than their music. The whole thing might make sense if it turns out that their singer is really the company’s gecko spokeslizard.