Airbnb offers a chance to “Live like McNulty”
We were a bit surprised when we saw a sponsored ad pop up on our Facebook page advertising a contest, sponsored by Comcast’s Xfinity and Airbnb, promising us the opportunity to “Live like McNulty.” Does that mean we could drive drunk? Sleep with prostitutes we’re supposed to be investigating? Piss off the police brass? Send our kids to follow drug dealers through the Lexington Market and lose them? Make up a fake serial killer?
Actually, if you want to do any of those things, you’re on your own. You actually get to “stake out like Detective Jimmy McNulty for Watchathon Week”—meaning you get to watch TV in a Baltimore apartment, but you can also “let the sound of police sirens lull you to sleep.”
And the condescending assholes responsible for this ad provide you with this poverty porn picture to make the sound of police sirens, which are, you know, probably responding to the actual loss of someone’s actual life, even more romantic. The address of your getaway is simply West Preston St., but the zip is 21201, so it is most likely in Mt. Vernon, and nowhere close to where the photo on the website (pictured) was taken.
At the end of last month, Comcast cut a big deal with Netflix to boost the speed of the streaming service and The New York Times reported today that AirBnB just raised over $400 million, placing its value at more than $10 billion (could Aribnb’s founder possibly look any more douche-y?), so they’re both clearly much more interested in living like Stringer than McNulty.